YE POWER
Role / Services
Visual identity, character & packaging
Context
Food brand concept
Focus
Identity guidelines
A fresh blue-and-white identity with a playful character at its heart.
A food-brand identity built around coconut imagery, a compact wordmark and a fresh blue, white and black palette. The character concept follows a coconut prince from Hainan on a journey beyond his hometown. Logo standards, character views, expressions, packaging and merchandise form a connected visual system.
- Identity guidelines
- Character design
- Packaging family