I’m Wang Linchuan, a Visual Communication graduate of Shandong University of Art & Design. My practice spans websites, brand identities, packaging and digital content, with a focus on how visual expression can serve real communication goals.

Curious in thought. Practical in execution.

What I can help you with

01

Websites & digital experiences

From page structure and visual design to building and launch on mainstream CMS platforms. Clear product information and responsive layouts support international audiences.

02

Brand & visual systems

Logos, illustration, packaging, patterns and wayfinding. I build a consistent visual language that can move across media and touchpoints.

03

Content & production

Target-market-oriented promotional design, image and video production, and content publishing. Generative AI tools support the production process without replacing visual judgement.

Selected recognition

A practice shaped by curiosity.

Awards & scholarships

2023
Second prize · Protecting the Blue Ocean public-service poster competition
2022
Excellence award · Public-interest Advertising Innovation & Creativity Competition
2022
Selected work · China Universities Chinese Zodiac Design Competition
2020
Merit award · Guangzhou Design Week C+ Art Festival
2020
Excellence award · Jinan university packaging design competition
2021
Second prize · Jiuyi Cup hand-drawing competition
2021
Excellence award · Love Your Campus poster competition
2021
Excellence award · Tracing Red Footprints poster competition
2022
Individual scholarship · Shandong University of Art & Design

Exhibitions

2023
Design · Life Design Art Expo · Jinan
2023
Visual Communication Graduate Exhibition · Shandong University of Art & Design
2023
Protecting the Blue Ocean public-service poster exhibition · Jinan
2023
Forging a Strong Sense of Community for the Chinese Nation exhibition · Jinan
2022
China Universities Chinese Zodiac Design Exhibition · Jinan
2021
Love Your Campus poster exhibition · Jinan
2021
Tracing Red Footprints poster exhibition · Jinan
2020
C+ Art Festival · Guangzhou Design Week

A balance of visual design and hands-on website practice, with equal care for craft and delivery.